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It overlaps, and we use the same tools where they help. The difference is what is being optimised for. Search engines rank pages. Assistants pick a handful of sources and rewrite them into an answer. That rewards clear entity definitions, comparison content, structured data and being quotable, not link volume. If you already have strong SEO you start ahead, but nothing guarantees you get cited.

A browser extension runs your tracked prompts in your own logged-in session and records the answer. It reads the conversation it started and nothing else. That matters because assistants personalise: a result measured from a datacenter account is not the result your buyers see. It also means you can reproduce every number we report.

No. Every article arrives as a draft in your CMS or as a pull request. You review, edit or reject. Nothing publishes itself, and we do not touch production without a merge from your side.

Technical fixes land in days. Citations typically take six to twelve weeks, because the models need to see the content indexed and referenced. We do not control the models and will not pretend otherwise. What we control is being the clearest available source when they answer.

Your domain, your category, and someone who can merge a pull request. The competitors come out of the answers themselves. Roughly thirty minutes to start, then one review pass per article. If you have less time than that, the Track plan is the honest choice.