How to write content that AI assistants cite

Answer the question in the first lines

Write each page around one question a buyer asks, and answer it at the top in plain words. An assistant looking for "which tool fits a 10 person agency" gets more from a page that says so in its first paragraph than from one that builds up to it.

Use headings that read like the questions themselves. They help readers scan and make the structure of the page obvious to any system parsing it.

Be specific: use cases, industries, constraints

Generic pages compete with every other generic page. Specific ones match specific questions. Pages worth writing for most companies:

• One page per main use case or industry you serve.
• Pricing explained in words, even if you quote on request.
• Integrations and requirements, stated plainly.
• Who your product is not for. It builds trust and helps an assistant match you correctly.

Publish honest comparisons

Recommendation questions are comparison questions. Pages that compare you with alternatives, fairly, including where the other option is the better fit, give an assistant exactly the material it needs. A comparison that only praises you is easy to spot and less useful to quote.

Give facts that can be verified

Dates, figures with their source, named customers who agreed to be named, clear definitions. Vague claims such as "the leading solution" carry no information. Concrete, attributable facts are what an answer can safely repeat.

Keep facts consistent everywhere they appear: your site, your profiles, directories and review platforms. Contradictions make it harder for any system to describe you with confidence.

Earn mentions beyond your own site

Your pages are one voice. Assistants also read reviews, comparison articles, community threads and industry media. Look at which sources appear for your questions, then work to be accurately present on them: reviews from real customers, inclusion in relevant comparisons, useful contributions in the communities your buyers use.

Keep it current

Outdated pricing or features get repeated as if they were true. Show the date a page was last updated, review key pages regularly, and remove or redirect pages that no longer describe what you sell.